Intro:

Twitter was created by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams in March 2006 and launched in July of that year. By 2012, more than 100 million and it was Launched in 2006, Twitter is most popular with millennials and young professionals. However, it has experienced significant growth of users in all age groups since its launch .For businesses, Twitter provides two-way connections not only with customers, but also with vendors, partners, and employees. When customers follow businesses, they can stay up to date with their products and services. Because Twitter is an open network, businesses are able to monitor their customers for insights into their ideas, habits, and opinions about different products and services.

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Feature

Twitter is an open social network that people use to converse with each other in short messages, known as tweets. Whether its sharing breaking news, posting updates about their company or following their favorite celebrities, people are using Twitter to connect with others and to discover new things every day. Twitter users can also discover the latest happenings anywhere from their mobile device. Users are able to read, post, retweet and share different types of content straight from their phone. Twitter provides a great way for different departments in an organization to communicate externally as well as internally. For sales and marketing, Twitter provides the opportunity to engage with current and potential customers. You can inform them about your latest news, products and services while directing them to sales offers and new content. Employees are also able to re-share any important content, allowing your messages to spread exponentially across their networks. Twitter also offers unique features such as Twitter Lists to track what different groups of people are saying about your business, industry and even your competitors.

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Conclusion:

On the customer service front, you can quickly respond to issues, increase your brand's exposure, build brand loyalty and reward long-standing customers and I think it was great platform for send a massage. Twitter can be an immensely powerful tool for organizations that want to make a difference in the world. The key is learning the most effective way to use the real-time information network to meet these aims. In Twitter for Good, we've explored how any organization can best excel on Twitter using a straightforward and effective framework. The mission of Twitter—to promote open information—is at the heart of cause-based work, and my hope is that my model will help you reach these aims. Twitter works because it is simple and easy to use. The barrier to entry is low, and the potential for impact is high. As such, it levels the playing field for change activation. In turn, the T.W.E.E.T. framework is modeled after the very platform it.